TikTok, the leading short-form mobile video platform, introduced its global brand and platform for marketing solutions for brands — TikTok For Business.
Increasingly, brands have found success resonating with the TikTok community because of their ability to creatively engage and connect with users through feelings, actions and sounds. TikTok For Business provides marketers the tools to be discovered and connect with the broader communities around them. TikTok For Business solutions are designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community.
On TikTok, marketers can tap into the unique opportunities that can only be found on TikTok to connect with our community, build their brands, and achieve their goals, including:
● Scale & creativity: TikTok is a growing platform for marketers to leverage as a must have destination. TikTok is an entertainment based platform, offering users and brands the tools to tell their stories.
● Sight, motion & sound: With TikTok, the industry can build for a mobile, sound-on environment. And, there are so many opportunities for sound: music, sound effects, voice-overs, reactions and more.
● Inclusive & participatory community: TikTok is all about “join.” This presents an original opportunity for marketers to create work that becomes a part of our community. On TikTok, people can become so engaged and inspired by a marketing campaign, that they’ll create their own version of it. Brands can actually experience the impact their campaigns have on people.
● The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening all over the world is limitless. Culture is created in an open and inclusive way on TikTok, every day.
● Seamless & simple solutions: TikTok’s products deliver across every marketing touchpoint and allow for rich and immersive storytelling. All are seamless, full-screen video and appear natively with the user experience. Working with many of the industry’s leading third party providers, TikTok is building out its suite of measurement solutions. Today, TikTok also announces its latest AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.
Shant Oknayan, General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) said: “For brands, this opens an entirely new window of opportunity to create content that speaks to people. With the TikTok For Business platform, we are giving advertisers the opportunity to flip traditional marketing on its head, and place their brand at the forefront of innovative storytelling and creative content to connect with today’s generation. With TikTok for Business, we are encouraging brands: don’t make ads, make TikToks!”
He added, “ TikTok offers creative, light-hearted, and fun content that is so unique to our platform — and with TikTok for Business, we are allowing brands to tap on solutions to connect with our wonderfully expressive community. We’re excited to continue investing in solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with their audiences. We look forward to working closely with brands from around the MENAT region to create unique stories to engage a highly creative TikTok regional community.”