TikTok has announced its partnership with Shopify in the region, which will help thousands of merchants create and run campaigns directly geared towards TikTok’s highly engaged community. Brands are an important part of the TikTok experience, and the TikTok community in the region loves connecting with the brands they’re passionate about. In a recent global study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since the laun
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