Since April 25, Apple has finally released its iOS 14.5 version, and with it, the so-called “App Tracking Transparency” feature. And rumour has it that this feature is a true revolution for advertisers!
Take a deep breath: as with any paradigm shift, it’s just a matter of understanding what to expect, and how to deal with it.
What will the consequences of ATT be on your audience’s user interface? Which changes should you expect to see in your advertising campaigns? Which alternatives can you set up to keep achieving your marketing goals?
To help you answer these questions, here’s a comprehensive overview of the App Tracking Transparency feature for advertisers.
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