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Three digital tactics for crisis & recovery – by Saad Muhammed

By Saad Muhammed, GM Digital at NAAS Digital

We’re all reeling right now – I don’t know a single company that hasn’t been impacted by COVID-19. But those who have invested in and focused on digital will get through this situation the best. What we’ve been doing over the past couple of months is helping our clients with a set of digital tactics that are helping them through this. Our recovery framework can be adapted to any industry. Given the unprecedented circumstances, we wanted to reach out to the community and help everyone get through this as best they can.

Step One – Engage and Inform

During a crisis, companies must up their digital relevance and look to their we


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