Marwan Bouraad is head of sport at MediaCom MENA
“Congratulations to Tokyo on winning the bid for 2020 Olympics, Thomas Bach on his election to president of the IOC, and Gareth Bale on joining a new football team.
All of these stories weren’t confined to the back pages, specialist publications or sports websites, but were front page, leading items in and on the news globally in the past few weeks.
Add to this sport’s unique ability to generate interest, intrigue, and consistent and enduring excitement and drama when competitions and matches happen and it will be no surprise that sport partnerships have never been more powerful or more effective than they are today for marketers. S
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Tags:MediaCom
