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Think different – by Assembly’s Hind Hassan

Assembly’s Content & Media Lead, Hind Hassan, offers five content-related points to consider when entering the Saudi market

Expanding digitally to global markets has become a top priority for many brands over the past few years, and this trend has accelerated particularly over the last couple of years. As more of the world went online through Covid-19, brands were focused on bringing their products meaningfully into new markets filled with customers who were eager to spend.

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