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M&C Saatchi features Ronaldo lookalike in Burger King Kuwait Ad

Burger King uses the football star's doppelgänger in their new plant based range ads

Kuwait, a market where meat is king, started witnessing a change of behaviour as the youth embraced plant-based lifestyles. Many brands began acting on it, but only few were able to stand the test of time and meat lovers’ cynical judgment about taste.

Burger King launched their Plant-Base Range, a full menu of 3 different products, and the market didn’t seem ready for it.
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