1 In February WPP and TikTok announced a global partnership. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. WPP will have early access to advertising products in development, ensuring WPP and its clients remain at the forefront of innovation as TikTok further develops its suite of products for brands.
2 In March Instagram launched its popular short-form video-sharing feature, Reels, in the Middle East. The news followed the introduction of Music on Instagram Stories earlier in the month.
3 In April YouTube announced the launch of YouTube Kids in Arabic in 15 countries across the Middle East and North Africa. YouTube Kids makes it easier for families to fi
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