By Shyam Sunder, marketing consultant
As 2022 emerges, and the world keeps taking two steps forward and one step back. The dust is settling down in the ever-evolving world of best marketing practices to drive growth
During Campaign’s recent Marcomms360 – Predictions 2022 event, I had the privilege of presenting some bare truths and hard choices that confront marketers on a regular basis. These ‘contradictions’, shared to a packed and attentive audience, stemmed from my recent consulting experiences across F&B, healthcare and now the travel sector, where the same questions surfaced time and again with no clear choices
Here are the hard choices we will continue to face while lau
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
