By David Fregonas, Accenture Interactive lead, Middle East
Experience is everything in today’s day and age. Well, it’s a mindset to explore different experiences, to
be exact.
Every single experience – how and what people buy, how and where they work, and how they interact with others – has been upended by the Covid-19 pandemic. And these new behaviours are set to remain for the long haul. 77 per cent of CEOs agree that they will have to fundamentally change how they interact and engage with their customers, based on Accenture’s research in a forward-looking new report, “The Business of Experience (BX)”.
While a focus on custom
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