Accelerated by the pandemic, the world has moved online, with late adopters catching up and making the much-needed transition. Having an online presence means access to heaps of data and the adoption of analytic tools. This data has delivered valuable information affecting sales strategies, product offerings and communication efforts, and has created overall efficiencies across the business. The data and analytics industry has continuously evolved to meet the demands of brands while including developments in technology from AI to the metaverse, so 2022 will definitely see some movement here.
Increased adoption of business intelligence tools
The market for business intelligence tools sees a
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