By Ahmed Saadeldin, director of strategy and planning, Extend – The Ad Network
Even though human beings perceive the world in a horizontal plane, consuming vertical video content is getting more natural as most modern users access social media via smartphones. In 2021, vertical video content continues to get more and more fans on social media. No matter how big or small your business is, integrating vertical formats into your plan is a must to satisfy your social media followers who yearn for snackable content.
Imagine yourself at the magnificent Elephant Rock in AlUla. Or at MDL Beast watching DJs rock the entire desert. When the action is right in front of you, my guess is that you won’t be
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