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The Rise of Voice channels in MENA, by MRM/McCann’s Mira Daher

By Mira Daher Digital Account Director at MRM//McCann.

It is no secret that the Middle East and North Africa (MENA) region is culturally diverse, with so many unique and shared stories of culture, economy, laws, heritage, etc. From traditional storytelling to modern means of communication, voice channels have emerged to offer a clutter-free environment, where users are less likely to get distracted. Consequently, this has contributed to the rise of voice through different channels, such as podcasts, music streaming apps, and recently Clubhouse.

Voice channels have become more democratized than most established, traditional platforms we know of. By simply having a microphone and an internet connection, anyone can have a voice in the online space.


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