Creativity has the power to change lives. By connecting life experiences and imagining ‘what if?’, humans have the incredible ability to create new ideas that solve real problems. And we have a long history of innovating to turn those great ideas into reality. Today we celebrate that human ingenuity on the United Nation’s World Creativity and Innovation Day. A day designed to recognise the contribution of the creative economy to the UN’s Agenda for Sustainable Development and its 17 goals.
The creative economy has long had the ability to drive major change in the world economy. Perhaps never more so than in the aftermath of the pandemic, where its ability to power innovati
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