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The power of partnerships; what I’ve learned from the ABG and MCBG – by Alex Malouf

Alex Malouf is Corporate Communications Director MEA at Schneider Electric

The last couple of years have been challenging, to say the least. Especially for those of us who remember the years before 2008. And I’m not even going to mention 2020.

But even the darkest cloud has a silver lining. Whereas once businesses chased double-digit profits amid intense competition, the past couple of years has given way to a different mindset.

Companies have sought to collaborate and engage with each other. They’ve reached out to each other, at first to amicably settle legal disputes. But these relationships have developed.

There had never been effective industry associations in the Gulf (with the possible exception of the oil and gas sector). Everything changed a couple of y


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