By Mitin Chakraborty, head of marketing at Babyshop
Covid-19 has truly been an unparalleled episode to learn from, and we are not done with it yet. The market went through a massive shake-up and it’s been interesting to observe the changing consumer behaviour during these times. From what started as a “no-no” to shopping at the beginning of the pandemic, to the relatively smooth transition to online purchase, and now to a recovery phase with much higher buying confidence, these changes have brought about an unprecedented amount of challenges to businesses and to us as marketers.
On the business front, we saw a disproportionate surge of customer migration to our e-co
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