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The MENA Power List 2021: New fulcrums for a new business world, by BBDO’s Dani Richa

By Dani Richa, Chairman and Chief Executive Officer, BBDO Middle East, Africa and Pakistan.

years in role: 12 | years in company: 33 | other roles: Member of the Worldwide Board of BBDO; Group Chairman and CEO of Impact BBDO Group of Companies; Non-Executive Chairman of the Board of Omnicom Media Group MENA; Former Non-Executive Chairman of ABC Malls and Department Stores; Knighted by the National Order of the Cedar, Lebanon; Dubai Lynx Advertising Person of the Year 2018; Arab Ad’s Man of the Year 2017

I think there has never been a more exciting time to be in this business, as technology has irreversibly changed people’s relationships with business and brands, pulling down the barriers. This means our clients have to factor in not only aggressive competitors but also


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