Marketers were forced to react to constantly changing user dynamics over the last 18 months of the pandemic. And while this was a challenging time for everyone, those who managed to react effectively benefited massively. The world is slowly going back to normal, which means that marketers have to continue to look at the trends in programmatic that may drive user behaviours.
With the world going predominantly digital, the advertiser focus should continue to move towards digital formats. The pandemic accelerated digital adoption among marketers, where we saw a significant amount of traditional ad dollars flowing to digital streams. In 2020, while traditional ad spending dipped by as much as
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