By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Lead for Heriot-Watt Online
Recently, there has been a noticeable interest in start-ups in the MENA region. MENA has the largest youth population in the world and the highest internet penetration rates, with a rising number of fintech start-ups. Recently, interest in the growth of start-ups has started to materialise further and take on a more substantial importance. Studies are increasingly pointing to start-ups as one of the key solutions to a growing young population, a highly digitised digital market and a talent shortage.
McKinsey & Co recently published a report titled ‘Reimagi
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