Forget algorithms, the really interesting future of media is not people or processes, it is places, says Daniel Thompson
In a few years’ time all media buyers will have been replaced by algorithms and the media agency as we know it will not exist. Mobile will have taken over the world and print advertising will have been confined to the Dark Ages. Apparently. That is, if you read and believe all articles written about the future of media. However, the really interesting future of the media agency is not people or process, it is places.
By 2050 the UN estimates that the population of Africa will have more than doubled from 1.1 billion to 2.4 billion. These are relatively sparsely popul
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Tags:MediaCom
