For decades, the goal of any business organization is to understand their audience. Their aspirations, how they behave and interact with brands. In pursuit of this somewhere along the course, consumer privacy got compromised. On the flip side of where consumers would benefit from customized experiences and tailored messaging, a tremendous amount of data was being shuffled between data aggregators.
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Privacy concerns over political as well as commercial reasons have led the tech giants to make stringent policies to protect consumer data.
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