In line with its new brand focus, Volkswagen Middle East launches the Born Confident campaign for the new T-Roc by putting people first and focusing on regional people’s stories that inspire others to keep moving forward. Featuring a short film with renowned Saudi Arabian gamer, Nour AlKhadra and the first female Saudi Arabian DJ, Nouf Sufyani who challenged the status quo by pursuing careers that are not perceived as a traditional vocation. The brand also hosted the Art of Confidence exhibition that saw four local artists, Raheed Allaf, Mahra Almehairi, Saad Boujane and Clementine Paradies create works that express what confidence means to them.
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Creative Credits:
Campaign visuals and video – Cheil
Art of Confidence Exhibition – Houbara Communications
