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The Evolution of Instagram, Can We Just Be Real Again? By Social Colab’s Hayley Hilton

By Hayley Hilton, social media expert and founder of Social Colab.

Imagine this. The year is 2030. We see the bigger picture now. We’ve finally come to terms with the fact that there is so much more to social media than worrying about the algorithm, hashtags and obsessing over vanity metrics. We spend our time and energy focused on creating content that helps people, builds real relationships and leaves a  positive impact. 
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We no longer base our worth on numbers. Did you just feel that collective sigh of relief? I believe we are seeing that shift happening right now. 

I’ve bee


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