The mobile gaming landscape is constantly evolving and marketers face a challenge in engaging with their target audience.
The modern gamer seeks out immersive, social, and innovative experiences. To meet their needs brands have adapted their growth strategies to build an emotional connection and long term loyalty with players.
TikTok in collaboration with National Research Group has released a new report on mobile game marketing trends.
The report highlights strategies game marketers can use to adapt to the shifting mobile gaming landscape. It includes three key takeaways:
“A major shift in the mobile gaming landscape means marketers must adapt their strategies to
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