Sanjay Bhatia, Business Director, Cheil MEAIn today’s fast-moving digital world, customers no longer just appreciate personalisation, but expect it. Whether browsing an online store, streaming content or engaging with a brand on social media, people want seamless, intuitive experiences that feel tailored just for them.
While businesses worldwide have embraced AI driven personalisation, many brands in the Middle East are still at the beginning of this journey. The region is experiencing rapid digital transformation and personalisation is a crucial part of staying ahead of evolving customer expectations.
For many brands, the challenge is not about getting started, but about what comes next. Onboarding a personalisation strategy
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