Roy Aftimos, CEO, C2 Comms. Everyone has a point of view on artificial intelligence (AI). Of course they do. Every panel, every article, every keynote is bloated with predictions about the future. But in a world drowning in opinions, theory is cheap. Practice is priceless.
Communication was never meant to be an abstract sport. It’s a craft. A discipline. Like carpentry or calligraphy, it only matters when your hands are dirty. Ideas are worthless until they’re put to work. Until they leave a mark. Until they bend reality in some small but undeniable way. Talking is easy. Noise is everywhere. Progress is rarer and it always comes from execution.
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