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The Automotive Industry: Gearing-up for a second chance, by Tony Sarkis, DMS

By Tony Sarkis, Industry Senior Manager- Automotive, DMS.

Adding on to the more common fears (heights, flying, etc.), we now live in a world where ridesharing and public transportation can also trigger anxiety. Pre-pandemic, people were cutting back on the usage of personal vehicles for environmental and economic reasons. Today, this trend stands disrupted, as convenience and safety have taken over as key priorities and given rise to greater demand for auto ownership.

Having endured a significant drought since the Covid-19 crises began, automotive brands are now seeking to reclaim sales momentum and uplift, with a variety of measures initiated to make car-buying easier and more relevant. These include e-commerce websites which allow customers to purc


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