Dubai-based luxury communication and events company, The Qode appoint Zeina Hallassou Sakr as their new general manager, to support their expansion plans in the GCC, North Africa and India.
Zeina will play a vital role alongside Dipesh Depala and Ayman Fakoussa, founders of The Qode, in the agency’s management and operations, while implementing the agency’s growth strategy and driving its leadership position in the events and communications landscape in the region.
A communications expert with over 20 years’ experience in the industry, Zeina has managed leading corporate, government and consumer teams and clients in the MENA region and globally. A journalist turned public relations professional; her experience in the communications industry spans strategic planning, media training, crisis communications and agency management. She has also played a vital role in her previous positions in developing social media and digital functions at those agencies.
“It is a pleasure to join The Qode family, Karla Otto and K2 as part of The Independents group, and to work with such a successful global team of professionals. The communications world is changing and constantly reinventing itself, being part of such a creative and agile environment allows for unstoppable growth and innovation; and I look forward to being part of the team that will mark the future of our industry”. said Zeina, speaking about her position.
The Qode’s founders added: “A decade after the company’s birth, we are thrilled to welcome Zeina into The Qode family and to offer our clients a fresh perspective with an aim to consistently improve our level of service and innovation for our clients. We look forward to working closely with her to further develop the agency’s capabilities in the next 10 years and beyond.”