The media and advertising landscape in the region underwent significant changes in 2024, with key milestones that shaped the industry’s landscape.
From the completion of the OSN+ and Anghami merger to Dubai’s establishment of Mada Media for managing out-of-home advertising, the Media Milestones cover the key changes that took place in the region over the year 2024.
These media milestones, along with others, are detailed in Campaign Middle East’s Annual 2024 issue, which also features in-depth lists such as the Top 20 news stories and integrated and digital campaigns.
1. OSN+ and Anghami merge to create new regional streaming giant
In April, OSN Group completed the acquisition of its majority stake in audio platf
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