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Flywheel

Flywheel expands to MENA, replaces OMG Transact

OMG Creo

OMG consolidates influencer marketing under Creo in MENA

From left, Chady Debs, General Manager of Sparks & Honey MENA, and Elda Choucair, CEO of Omnicom Media Group MENA

Omnicom consultancy Sparks & Honey expands to the Middle East with Dubai office

Christian Fedorczuk, CEO, PHD MENA.

Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA

Media Milestones 2024

The Annual 2024: Media milestones

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

Unilever splits media account across six rival agencies in global review

OMG and Seedtag study: Contextual ads powerfully engage audience attention

1 2 … 7

Page 1 of 7

THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

Alex Pineda joins Horizon FCB Dubai as Chief Creative Officer

Jul 7, 2025

Campaign Middle East’s Work picks from June

Jul 11, 2025

MiQ launches MiQ Sigma to unify programmatic ecosystem through AI

Jun 4, 2025

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