Emirati entrepreneur and jewellery designer Salama Khalfan has been named Marie Claire Arabia’s editor-at-large. With her immense talent and boundless vision, she will contribute to the title’s fashion, beauty, social, and celebrity sections, in addition, to photoshoots and events. Working closely with Obeida Danhach, Mediaquest’s CEO and Chief Content Officer, and Farah Kreidieh, Marie Claire Arabia’s Editor in Chief, Khalfan will engage actively in the brand’s mission, pioneering the empowerment of Arab women through rich and high-quality content.
Born, raised and educated in the UAE, the talented designer is a multi-faceted jewel herself. The finance graduate and MBA holder spent a little over a decade at Mubadala, focusing on the aerospace and technology sectors, before concentrating on her creative and design talents in 2014. With a base in both France and the United Arab Emirates, Khalfan has proven herself and attained distinction in the world of luxury, fashion and jewellery with her extraordinary creations. The entrepreneur has also had successful collaborations with reputable international brands.
Staying true to both her creative and entrepreneurial spirits, Khalfan moved into fashion with her homegrown brand Lovetown, and became a serial investor in technology, healthcare, and hospitality sectors. Salama is also passionate about supporting cultural initiatives, small businesses, and equestrian competitions.
With her diverse and wide experience, Khalfan epitomizes the Marie Claire Arabia woman, who wants to “Think Smart and Look Amazing”. Transcending fashion, the publication offers character, substance and depth for discerning women with a point of view, an opinion and a sense of style. As a premium media brand, Marie Claire Arabia combines inspiring content with outstanding fashion and beauty to allow every woman to achieve her best in every aspect of her life. Across print, digital, and social media, Marie Claire Arabia has a total audience of 2.3 million.
“Like her astonishing creations, Salama’s journey has been impressive and inspirational. Her perspective on trends, be they societal, fashion or creative, will enhance our content and differentiate us further,” commented Danhach, adding: “I, for one, can’t wait to see how her vision and the ideas that are already forming will be translated into exciting content. I also know how magnetic she is and the pull she has on our audience, current and future.”
“Marie Claire is a beacon in women’s media, both in France and the UAE. Its clear and unique positioning is strongly aligned with my own approach to content that makes a difference. I believe this collaboration is a natural fit,” explained Khalfan, adding: “It is a new string to my bow and a sensational opportunity. I look forward to working with Obeida, Farah and the rest of the team to inject new thinking and ideas that will evolve Marie Claire Arabia with the Middle Eastern societies it serves.”