Nissan and TBWA Nissan United have announced a new initiative that emphasizes the intangible bond customers have built with the terrains of the Middle East, by exploring and enjoying them in their Nissan vehicles. Titled ‘Nas Nissan’, the digital initiative – that translates to ‘People of Nissan’ – underlines a series of inspiring stories and experiences from owners across the region and is set to be shared on the brand’s digital platforms through the course of the year.
As diverse and interesting as the lands of the region, the ‘Nas Nissan’ initiative has seen the submission of a variety of interesting stories from nationals and expatriates alike. From underlining the rich heritage of
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