UAE-based air conditioning company Taqeef has revealed the impact of its ’24 for 2024′ campaign, which called for UAE residents to set their air conditioners on 24°C for at least one hour a day or at least one full day in 2024 to promote more conscious cooling practices and encouraging them to reduce the environmental impact of their AC usage.
According to the Dubai Electricity and Water Authority (DEWA), keeping the thermostat set at 24°C a day can result in potential energy savings of more than million kWh.
A key component of Taqeef’s campaign was to educate consumers about air conditioning and the benefits of setting AC thermostats, whether central or split, to 24 degrees.
The brand
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