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posted on Sep. 26, 2024 at 10:45 amSep 26, 2024

Taqeef details impact of ’24 for 2024′ multi-channel campaign

posted on Sep. 26, 2024 at 10:45 amSep 26, 2024

The Taqeef 24 for 2024 campaign included radio spots, influencer collabs, user-generated content, discount offers, PR and awareness outreach.

UAE-based air conditioning company Taqeef has revealed the impact of its ’24 for 2024′ campaign, which called for UAE residents to set their air conditioners on 24°C for at least one hour a day or at least one full day in 2024 to promote more conscious cooling practices and encouraging them to reduce the environmental impact of their AC usage.
According to the Dubai Electricity and Water Authority (DEWA), keeping the thermostat set at 24°C a day can result in potential energy savings of more than million kWh.
A key component of Taqeef’s campaign was to educate consumers about air conditioning and the benefits of setting AC thermostats, whether central or split, to 24 degrees.
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Tags:24 for 2024 AC air conditioners Amanda Rushforth awareness campaign Campaign City 101.6 discounts Earth Day effectiveness energy efficiency energy savings Environment Week impact impressions Instagram Reels Kris Fade leaflets media coverage Mina AlSheikhly offers PR Campaign sustainability Taqeef TikTok Virgin Radio YouTube Shorts

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.