Myco, an innovative web3 video-streaming platform, powered by MContent, has collaborated with Xapads Media, a programmatic adtech organisation in the MENA region.
Having worked with well-known brands across sectors such as fintech, e-commerce, and entertainment, Xapads has a solid presence in the region. Utilising its state-of-the-art AI/ML-based tools and premium ad inventories, the adtech firm will execute Myco’s performance campaigns targeting to increase its user base and retention rate. This will enable Myco to gather valuable user interaction and attract high-quality users.
Ramneek Chadha, COO of Xapads Media, expressed his thoughts on the partnership with Myco, stating “we look forward to working closely with Myco to drive success for the brand. “He further added that “our expertise in programmatic advertising would be a benefit in helping Myco grow and expand its global reach, further establishing its position as a leading brand in web3 video streaming, funding, production, and distribution.”
Gagan Uppal, Country Head, Xapads, MENA said, “I am really excited as through this partnership Myco is revolutionising the industry by providing power to both the viewers and creators and we are happy to be a part of the journey. Hoping to achieve big things & grow together!”
Tariq Jaser, the digital marketing manager at Myco, commented that “this partnership will leverage Xapads cutting-edge technology to target niche audiences and attract more quality users, driving new heights of success for the platform”.