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YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Saleh Aleidan, Founder of Saudi SaaS platform WinnerAd

Creative communication approaches for Gen Z and Gen Alpha

Pizza Hut accepts TikTok trends as form of payment

Chupa Chups

Chupa Chups takes MOE store to custom Roblox gaming ‘paradise’

Injeel Moti, managing director, Catch Communications and Catch Academy

The evolving face of communications – by Catch’s Injeel Moti

Influencer vs Influential – by Motivate Talent’s Nicole Little

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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Nov 27, 2024

Dubai Lynx – A year-round platform for progress

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

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