From left, Piero Poli, CEO of Viola; Tala Abu Taha, Executive Director - PR at Viola; Amin Harb, Co-Founder of iShout Media; and Ivan Bormaister, Creative Director at Viola.Viola Communications, a subsidiary of Multiply Group PJSC and an Abu Dhabi-based integrated marketing agency, has signed a memorandum of understanding (MoU) with iShout, an influencer marketing and user-generated content (UGC) creators agency.
The agreement establishes a strategic partnership that leverages artificial intelligence (AI), data, and influencer management platforms to deliver smarter, more impactful influencer marketing in the UAE and beyond.
The partnership combines Viola’s expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-technology-driven influencer platform, campaign management, and UGC-focused content creation.
“Influencer marketing is no longer about reach alone; it’s about precision, authenticity, and measurable impact,” said Piero Poli, CEO of Viola Communications.
Poli added, “With this partnership, we are contributing to the UAE and the region’s fast-growing digital economy, helping brands tell smarter stories and engage communities in ways that reflect the spirit of innovation the Emirates is known for.”
Together, the two agencies will deliver AI-powered strategies designed to build authentic connections and deliver measurable results for clients across the Emirates.
“Our mission has always been to advance the industry through innovation,” said Amin Harb, Co-Founder of iShout Media.
Harb added, “With the launch of our all-in-one AI platform, brands can seamlessly streamline influencer selection, optimise creative content, and maximise ROI. Through our partnership with Viola, we are expanding this vision and setting a new standard for the future of influencer marketing.”
The agreement underscores Viola’s continued commitment to blending creativity with technology, while partnering with best-in-class partners across the region.
