Strategy Archives - Page 12 of 31 - Campaign Middle East

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of experience

The cumulative effect of customer experience

Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and proof of impact.

Cut the noise, keep the proof

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

trust

The trust playbook

From left, Ibrahim Hasan, Regional Head, McCann Content Studios MENAT; Ahmed Nour, Head of McCann Content Studios – UAE; and Tarek Ali Ahmed, Managing Director, FP7 McCann UAE.

Ahmed Nour appointed as Head of McCann Content Studios – UAE

Loyalty made

Loyalty made personal

Jaguar Land Rover HOP

Home of Performance (HOP) wins social media for Jaguar & Land Rover in KSA

strategy Where

The human pulse of strategy: Where experience meets culture

Engy Noureldin, Lead Strategist, Kijamii on strategy led by humans in marketing

Beyond personas: Why real strategy starts with human truths

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Page 12 of 31

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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