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Chalhoub Group AI Generated Back to School Campaign The Deal-min

Chalhoub Group uses Gen AI for entire back-to-school campaign shoot

From left to right, Matthew Pickering, CEO of Power League Gaming, and Trevor Price, group CEO of Muller & Phipps Middle East Group Holding

Power League Gaming acquired by Muller & Phipps

Twitter is now X. What does it mean for us?

Ramadan 2023: Leveraging social media – by Hashtag’s Anas Hani Hussien

Emplifi reveals how marketers can maximise reach on social media to engage the modern consumer

Amazon Ads: Building deeper connections with Gen Z and gaming audiences

Rasheeqa Jacquesson_Marketing Science Partner for MEA, Meta

Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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