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Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: The power of marketing in Arabic – a lens on the region

Billboards

The journey of 7 billboards – From ordinary signs to unforgettable stories

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

Sky News Arabia Studio Linear TV

Linear TV “evolving” into an integrated team player, “not dying”

Guillaume Ferraz, Managing Director of Daylife, Sunset Hospitality Group

Crucial steps to bringing a hospitality brand to life

Niall Sallam, CEO of Elevision DOOH

What creative content is effective for DOOH campaigns?

Relevance is the New Reach, here’s the proof

Relevance is the new reach, by TikTok

Power Essays 2020: I believe; therefore, I buy, by Rain’s Kavita Ramrakhiani

THE WORK

Al Habtoor Motors Mitsubishi Outlander

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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