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Snapchat dentsu study

Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?

Digital Essays 2024: The new frontier in addressable media

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Food influencer blogger

Survey reveals if food influencers really ‘influence’ F&B footfall

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

Brands for Less AI Influencers

AI influencers drive awareness in Brands for Less campaign

Netflix enables marketers to engage directly in private marketplace deals

Paul Wright, general manager for Western Europe and MENAT at AppsFlyer marketing

How can mobile marketers enhance campaign measurement?

Reach launches talent management arm

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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