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Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

Jad Bechara, AVP of Asset Management at DWTC, and Niall Sallam, CEO of Elevision

Elevision and DWTC partner to expand DOOH media network

Reach vs frequency

Conscious Media partners with Greenbids to help reduce carbon impact

Reaching travellers through smart summer campaigns

The Trade Desk launches new media buying platform

Unlocking the power of AI – by SAE’s Hiba Hassan

MMP Worldwide Bidstack Partnership

MMP World Wide partners with Bidstack

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

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