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Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

DXTA Technology’s Roy Matta on the Ramadan digital gold rush

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

Jad Bechara, AVP of Asset Management at DWTC, and Niall Sallam, CEO of Elevision

Elevision and DWTC partner to expand DOOH media network

Reach vs frequency

Conscious Media partners with Greenbids to help reduce carbon impact

Reaching travellers through smart summer campaigns

The Trade Desk launches new media buying platform

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THE WORK

Fortnite

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Advertising Creative Digital Featured Marketing Media Partner content The WorkMar 27, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

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