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VIOOH, with its advanced technology platform and global footprint, connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

VIOOH, ELAN Media partner to deliver programmatic DOOH across Qatar destinations

Can the numbers shown to clients on programmatic be trusted?

MiQ launches MiQ Sigma to unify programmatic ecosystem through AI

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

DXTA Technology’s Roy Matta on the Ramadan digital gold rush

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

Jad Bechara, AVP of Asset Management at DWTC, and Niall Sallam, CEO of Elevision

Elevision and DWTC partner to expand DOOH media network

Reach vs frequency

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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