Tamanna partners with MoEngage for insight-led customer engagement

Digital marketplace and e-commerce platform Tamanna partnered with MoEngage, an insights-led customer engagement platform to enhance engagement with customers. Using MoEngage’s platform, Tamanna will redefine its e-commerce capabilities to collaborate and innovate at every step of the shopping journey.

Tamanna plans to build its loyalty program using MoEngage data capabilities to drive sign-ups and enhance retention. It will help to capture relevant customer data from all sources, i.e., website, app and third-party to build a single customer view. In addition to deriving insights, the brand also plans to use MoEngage’s customer engagement platform to segment customers based on their affinities and propensities. This will allow Tamanna to cater to the right audience with relevant communication.

Selvin Kumar, growth manager, Tamanna, speaks, “Our platform works with all brands of Alshaya Group and other brands across categories such as fashion, beauty, and home. One of our primary challenges lies in collection of data and utilising it to engage effectively with our customers. We plan to use MoEngage to slice and dice our data to derive insights for such customer interactions.”

“MoEngage looks forward to working with Tamanna and we are excited to be a part of their journey in unlocking the next phase of customer engagement”, said Sweta Duseja, director of customer success at MoEngage.

Funded by the Alshaya Group in 2020, Tamanna operates independently and has been expanding across Dubai, Kuwait and Lisbon.

Tamanna joins the growing list of over 1,200 global companies across 35 countries such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods that work with MoEngage.