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Is this the end of creative writing?

A View from Cannes: Horizon FCB’s Thomas Nicolae Gheorghiu

Where do great ideas come from?

99 things that make me feel hopeful about the industry

Credits: Boopin

Saudi Arabia’s Vision 2030 is the “right example that will be replicated”

Industry Forum: Will the regional industry be cushioned from global economic pressure this year?

A new wave of accessible celebrities – by By Niggi Marketing Management’s Nikita Phulwani

Popular communication trends in Ramadan for Saudi Arabia

Two steps toward gender equity – by Logitech’s Soo Chun Tan

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Page 4 of 14

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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