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Dubai’s largest AI-generated skyline hoarding by Property Finder.

Property Finder unveils Dubai’s largest AI-generated skyline hoarding on Sheikh Zayed Road

EBM Peek Freans campaign builds AI-powered YouTube series for children

Balance between trend-hopping and brand-building in times of AI virality

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

Dubai launches AI prompt generation challenge with AED1 million prize

AI generated art: friend or foe? – by VMLY&R’s Sachi Ediriweera

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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