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posted on Jun. 02, 2025 at 8:30 amJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

posted on Jun. 02, 2025 at 8:30 amJun 2, 2025

Built on proprietary AI models trained to understand storytelling, emotional intelligence and child psychology, “Piper Ki Duniya” sets a new benchmark in values-driven entertainment for children aged 4 to 12.

What happens when a heritage brand such as EBM (English Biscuit Manufacturers) embraces next-generation technology? The result is a ‘Piper Ki Duniya’ (translated as World of Piper) genre-defining, AI-curated animated YouTube campaign, which aims to reshape digital content for young audiences.
At the heart of this YouTube series campaign lies a reimagined Pied Piper — no longer a traditional storybook character, but a dynamic, AI-enhanced 3D personality designed to connect deeply with today’s children, setting a new benchmark in values-driven entertainment for children aged 4 to 12.
The campaign was created by Singularity Marketing, which operates in the Middle East and the US under the

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Tags:AI video creation AI-curated Cut Shut Studio EBM English Biscuit Manufacturers Flux AI Leonardo AI midjourney Peek Freans Peek Freans Young Pipers Club Piper Ki Duniya Runway ML Shahzain Munir Singularity Marketing values-driven entertainment World of Piper

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.