The AI-charged era has trends shifting into overdrive. Some love it, some hate it, some just jump unapologetically. What once took weeks to spread now blows up in a matter of hours. Viral moments like Ghibli and Doll Box spark and sweep the globe at dizzying speed. And for each brand, the race to keep pace has never been faster — or perhaps riskier?
It’s tempting for us marketers to jump on the bandwagon, especially when a trend like the latest “Barbie AI” takes over the Internet. A playful, nostalgic moment, and an easy way to engage with customers, increase brand visibility, and show off your virality.
Several brands and personas have hopped on so far successfully. For example, Australian
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