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WPP flags profit margin squeeze because of staff costs and inflation

YouTube ad revenue declines as brands cut budgets

Early adopters of the future; social media and the metaverse – by Socialeyez’s Cassie Bell-Misri

Rasheeqa Jacquesson_Marketing Science Partner for MEA, Meta

Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson

Pick of the Quarter: Sephora redefining commerce for beauty

Creators of Tomorrow – by Meta’s Louise Holmes

Tiktok Instagram Copy CEO

Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

Meta AR Spark Competition ME

Meta reveals the winners of the global spark AR challenge in ME

Pick of the Quarter: Banking on Reels ads to deliver results

1 … 5 6 7 … 9

Page 6 of 9

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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