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Top 10 media milestones in 2023

Return of the icons

Harrods Buy Out Mediavantage Dar Al Arkan

The MediaVantage and Dar Al Arkan buy out Harrods media

It’s in the game – by MediaVantage’s Dan Qayyum

Skyscanner appoints The MediaVantage as the exclusive sales representative in the Middle East Region

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

The Annual: Top 20 cinema advertisements of 2024

Dec 31, 2024

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

Jan 16, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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