by Dan Qayyum, General Manager, The MediaVantage & The SportVantage
The competitive video-gaming business has evolved from tiny gatherings of people playing for fun to professional athletes battling for millions of dollars in large arenas in just a few decades.
Competitive multiplayer games now have hundreds of millions of players, and big e-sports championships now attract nearly as many live viewers as the Olympics. There are kids who have won millions of dollars, tournaments with more than 170,000 spectators, and streams with over 60 million views.
Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the late
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