FeaturedMediaThe Work

The MediaVantage and Dar Al Arkan buy out Harrods media

The MediaVantage and Saudi based real estate developer, Dar Al Arkan buy out Harrods media assets and digital screens.

The real estate developer conducted a buy-out of all the digital screens and media assets inside the prestigious Harrods department store in Knightsbridge, London in order to appeal to the ultra-wealthy customers from the UK, Middle East, Russia, India and China during the peak summer period.

The  Harrods buy-out was comprised of over 70 state-of-the-art digital screens in-store, ranging from larger-than-life digital screens to panoramic video walls strategically placed around the store to reach the desired target audience. The work even included a presence on the iconi

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.